Creative Director
Co-Founder
Link To Fitness™ is an online fitness platform that allows trainers to attain financial success by building their online personal training business with our free marketing tools that allows them to reach a global market. Simultaneously, members from all over the world achieve their health and fitness goals through on-demand training and community support.
As the Creative Director, I played a pivotal role in shaping the app's visual identity and user experience in the mobile app.
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Responsibilities:
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Conceptualized and developed a compelling visual language, ensuring consistent brand representation across all touchpoints within the app.
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Collaborated with cross-functional teams including product managers, UX/UI designers, and developers to translate concepts into user-centric designs that enhance usability and engagement.
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Lead the creative team, providing guidance, inspiration, and feedback to ensure the highest standards of design excellence.
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Stayed updated on industry trends, emerging technologies, and user behavior to inform innovative design solutions that push the boundaries of fitness and wellness experiences.
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Oversaw the creation of captivating multimedia assets, including illustrations, animations, and videos, that effectively communicate the app's features and benefits.
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Conducted user research and usability testing to gather valuable insights and iterated on designs, optimizing the app's performance and user satisfaction.
Link to Fitness
